Social Media and Search Engine Optimization - Contractor 8/8/2013
SCOPE OF WORK
Objective: Increase traffic to website, social media and on-line sales by 10% per month.
Overview: We currently have a website, facebook, twitter and linked in accounts. We do not have a google+ account or social media dashboard/ management system. We will provide articles for content and ask that the selected candidate to schedule what we provide as needed. We will provide all art and set up all needed accounts. Upon completion of this project there is a opportunity for continued maintenance.
Upon award we will review requirements with selected candidate and adjust as needed based on candidate feedback. Creative solutions are appreciated. Please contact us if you have questions regarding this statement of work.
Timeline: 6 Months.
What the company will provide: 1. Website and Social Media sites. 2. Access to Project Management Database, Website and Social Media sites 3. Stock photos 4. Lists (url) of like organizations (govt, association, private) 5. Lists (url) of potential clients organizations 6. Lists (email) individuals we know. 7. Provide/update articles (on Asana) 8. Reviews Job Moxie”s position on the article. 9. Call to action content 10. Cross channel marketing posts.
Social Media Expert Role:
Consultation: 1. Strategy 2. Project Management 3. Action Oriented/Follow-through 4. Open communication on requirements and things needed 5. Recommendations 6. Timeliness 7. Documentation (Reports…etc.) 8. Training (Possible)
Linked In Page: · Content · Branding · Banners · Contact/Network list invitations (Lists in Asana)
Blog: · Key words · Summarize articles (up to 150 words w/call to action) 1. How Job Moxie feels about it 2. Click for more information
Social Media Dashboard/Management System: · Content Scheduled · Linked
Back Linking of Website & Social Media : · Social Media (SM) Profile linking · Blog linking · Professional Organization Linking (Lists in Asana)
FAQ Project: 100 Questions and Answers on 100 pages.
Search Engine Optimization: · Title Tags · Description Meta Tags · Headings · ALT attributes · Bullets and Lists · Links · Linked Text · Submit website to search engines · Company physical address on every web page. · Mapping on all major internet street map sites – two offices
Reporting (numbers with analysis): To Include web analytics, rank management, SEO auditing, key word diversity, organic search, incoming search engine links, index pages by search engine, sales/leads for organic search, keyword rankings,
Analysis what worked, what hasn’t worked and what’s coming next.
Communications: 1. Progress and requests in project management system (Asana) 2. Bi-Weekly Status Updates/Strategy on web conferencing system.
1. Completion of Linked In Site 2. Completion of Blog 3. Completion of Twitter Site 4. Completion of Facebook Site 5. Completion of Google Plus Site 6. Completion of Social Media Dashboard/Management System 7. Completion of FAQ Project. 8. Completion of Search Engine Optimization
* Milestones and associated payments will be discussed and agreed upon before award is granted.